Case study · Luxury Retail / Commercial

Loewe Palm Beach — Grey Venetian Plaster Walls

Cool grey Venetian plaster walls set a quiet mineral field behind Loewe’s vivid ceramic tile niches — craft against craft in the Casa Loewe interior at The Royal Poinciana Plaza.

Loewe boutique in Palm Beach: grey Venetian plaster walls framing green and blue ceramic tile niches, marble display cases and an abstract landscape rug
Grey Venetian plaster walls framing the ceramic tile niches on the sales floor.
Client
Loewe
Location
The Royal Poinciana Plaza, Palm Beach, Florida
Category
Luxury Retail / Commercial
Finish
Venetian Plaster
Scope
Grey Venetian plaster walls
Completed
2025
Finished area
1,356 sq ft

The project

The Marmorine finished the grey Venetian plaster walls in Loewe’s boutique at The Royal Poinciana Plaza in Palm Beach. The roughly 1,356-square-foot store opened in 2025 in the redeveloped Playhouse, after a holiday pop-up on the plaza, and follows the Casa Loewe idea of a space that feels like an art collector’s home.

Handcrafted blue and green ceramic tiles clad the display niches; brass, turned iron, ash shelving, marble podiums and concrete floors complete the room. The grey plaster is the calm field those materials sit against — continuous, matte and precise.

Why grey Venetian plaster

Venetian plaster is built up in thin layers of lime and marble and compacted by hand, so it reads with soft depth under bright recessed lighting rather than as a flat painted plane. In grey, it cools the palette and lets the glazed tile, marble and rugs lead.

Kept fine and even, the finish holds crisp edges at the tiled niches and millwork, and it stays camera-ready across the long wall runs of a boutique sales floor.

Plaster in a Casa Loewe fit-out

A boutique like this mixes specialty tile, stone, metalwork and art furniture on a tight retail schedule. We sequence plaster so the grey walls meet those trades cleanly, protect finished surfaces and keep one finish standard from the sample board to the punch list.

Planning luxury retail or hospitality interiors in Palm Beach, Miami or farther afield? We bring the same care to grey, white and custom-colored Venetian plaster nationwide.

  • Seating area with lounge chairs and a marble counter against grey Venetian plaster walls and green and blue tiled display niches
    Grey plaster above and beside the tiled niches in the seating area.
  • Clothing rail and teal tiled shelf beside a smooth grey Venetian plaster wall in the Loewe Palm Beach boutique
    A close view of the grey Venetian plaster beside a tiled display niche.

Photography: Gabriel Volpi

Brand name identifies the project and does not imply partnership, sponsorship, or endorsement.